Stephen Treacey
CEO and Founder, greenslips.com.au
Stephen Treacey is the CEO and Founder of greenslips.com.au.
In the 1990s, there was very little green slip information available online. Stephen was one of the first to recognise the benefits of the internet as a way to present CTP greenslip pricing and information. Stephen researched the NSW CTP scheme with the aim of developing the ultimate authoritative tool for everything to do with green slips.
The domain greenslips.com.au was registered by Stephen in February 1999 and the first website went live in 2001.
More than 20 years on, and greenslips.com.au is regarded as the innovator and authority in the space. Stephen is passionate about research, accuracy and detail, factors evident in the quality of information on greenslips.com.au.
Stephen is also passionate about technology. He embraces the latest technical trends to make a visit to greenslips.com.au the best experience it can be.
His latest innovation is healthslips.com.au, a health insurance information and price comparison service. The same principles behind greenslips.com.au underpin healthslips.com.au. It compares every health insurer and policy, there is no commercial bias, the cheapest price is guaranteed and access is free and open.
Stephen is supported in his role by a team of experts covering legal and technical advice on the scheme, development, writing, research, search engine optimisation, online marketing, branding, user experience and design.
Stephen holds a Bachelor of Commerce in Accounting, Finance and Systems from the University of New South Wales.
https://www.linkedin.com/in/stephen-treacey/
Read More by StephenSophie Bartho
Chief Operating Officer
Sophie joined our team full time in February 2024 as Chief Operating Officer. She had closely worked with Stephen for over 2 decades. Sophie now champions our strategy, brand, culture, communications, marketing and insurer relationships. She aspires to help us become the most trusted information and comparison site in the market.
Her 30+ years of experience in strategy, brand and communications is wide and impressive.
Sophie is a serial entrepreneur, director and accomplished business owner who has worked in a variety of sectors including social impact and social inclusion. She has contributed her capabilities in governance, risk, marketing and fundraising to various Board positions. Sophie has led and guided CEOs, fellow directors and senior executives on strategic issues facing their brand, reputation, risk and stakeholder engagement.
She built and ran her own full-service agency for 17 years providing strategy and design to corporate and consumer businesses, locally and globally. After selling her agency, Sophie moved into advising a select portfolio of clients through Brandswell. They distilled complex business problems and cultures into clear, simple, actionable strategies that grew client business and their stakeholder loyalty.
Sophie brings her extraordinary energy and commitment to everything she contributes at greenslips.com.au and healthslips.com.au. She loves to take a collaborative approach, which puts her philosophy in action – Brands are built on relationships. Relationships are built on trust. One of her favourite sayings, which may sum up her special qualities, is: Bring it on!
https://www.linkedin.com/in/sophiebartho/
Read More by SophieCorrina Baird
Writer and Researcher, greenslips.com.au
Corrina joined greenslips.com.au in December 2015 and is now an expert in the NSW CTP insurance scheme. To her role, she brought over 25 years of experience in writing and research from a technical and financial services background.
Corrina built her skills as a writer and researcher in stockbroking, legal publishing, marketing information, banking, and her own technical writing business. Her qualifications are a degree-equivalent in journalism and business, securities industry certificate and an editing diploma.
While her first love is language, her second is understanding what the numbers mean, and both of these are vital for greenslips.com.au. Corrina reads information from many sources, including news, government releases, the latest regulations and guidelines from SIRA about the CTP scheme. She is tenacious, looks for the points that matter and distils them for easy reading.
Corrina has applied this same rigour and discipline of language and data to her editing of all content on healthslips.com.au.
Having worked to deadlines all her life, greenslips.com.au and heathslips.com.au customers can count on Corrina for a swift response.
She has owned a car in NSW for decades and has firsthand experience of buying green slips, lending the car to her two children, and discovering the joys of Ls, Ps, dents and demerit points.
https://www.linkedin.com/in/corrina-baird-7b057a140/
Read More by Corrina